Just SEO?

There is no such thing as JUST SEO

Search Engine Optimization (SEO) encompasses a broad range of strategies and techniques designed to improve a website’s visibility in search engine results.

'SEO' Facts:

Did you know?

There are many types, or parts, of SEO Services, even though many businesses believe that they are hiring someone that just flips a switch and a website will be successful.
75% of users never scroll past the first page of search results?
Mobile-friendly websites are prioritized by search engines, with over 60% of all searches now coming from mobile devices?
Search engines like Google consider over 200 factors when determining a website’s ranking?
Did you know that businesses with an active blog generate 67% more leads than those without one, thanks to improved SEO?

Our SEO Services

What we can do for you…

On-Page SEO

On-Page SEO is one of the crucial elements of SEO for EVERY website. These are the base parts of an SEO campaign.

Keyword Research: Identification of relevant keywords that potential customers use when searching for products or services. This involves analyzing search volume, competition, and user intent.
Content Optimization: Refining website content to align with target keywords, ensuring that it is both relevant and valuable to users. This includes optimizing page layout, titles, headers, meta descriptions, and image metadata.
Internal Linking: Strategically placing links within the website to guide users and search engines through the content. Proper internal linking helps in distributing link equity and enhancing user navigation.
URL Structure: Crafting clean, descriptive, and keyword-rich URLs that improve both user experience and search engine indexing.

Technical SEO

Our experts manage various aspects of your business such as your GBP, local citations, local content, and local schema markup to improve your rankings.

Full Site Audit: Comprehensive analysis of the website’s technical aspects to identify issues that may hinder search engine crawling and indexing. This includes checking for broken links, duplicate content, canonical problems, and crawl errors.
XML Sitemap: Creating and submitting sitemaps to search engines, ensuring all important pages, images, and other aspects that sitemaps are used for, are indexed correctly.
Robots.txt Optimization: Configuring the robots.txt file to guide search engine crawlers on which pages to index and which to ignore.
Website Speed Optimization: Enhancing site performance by reducing load times through image compression, browser caching, and code minification, to name only a few elements of speed optimization.
Mobile Optimization: Ensuring that the website is fully responsive and provides an optimal user experience across all devices, particularly mobile, as mobile-friendliness is a significant ranking factor.

Off-Page SEO

The next step and another must-have stage of your SEO journey. Our experts manage various aspects of your website’s growth and your domain’s increase in Domain Authority through backlinks, social media ‘shares’, posts, & reposts, and increased click-through Rates.

Link Building: Acquiring high-quality backlinks from authoritative websites to improve the site’s domain authority and search engine rankings. This can involve strategies like guest posting, broken link repair, link building, outreach, & press releases, to name a few.
Social Media Signals: Leveraging social media platforms to increase brand awareness and drive traffic to the website can indirectly impact search engine rankings.
Increase Click Through Rate (CTR): Improving meta, OG, & marketing ad titles & descriptions displayed on search engines will increase CTR which directly impacts search engine rankings.

Local SEO

Our Local SEO experts manage more than just your website, but various other aspects of your business such as your GBP, local citations, local content, and local schema markup to improve your rankings.

Google Business Profile (GBP) Optimization: Setting up and optimizing a Google Business Profile to improve visibility in local search results and Google Maps. This includes managing business information, reviews, and posts.
Local Citations: Ensuring consistent and accurate business listings across hundreds of various online directories, such as Yelp, Yellow Pages, and local business forums.
Localized Content: Creating content tailored to the local audience, such as blog posts, landing pages, and service area pages, to enhance local relevance.
Local Schema Markup: Schema markup gives search engines more context about your business. Implementing local schema markup on your website will enhance your search engine results and increase your search page real estate, so to speak.

Content SEO

First, we make sure your website provides a great user experience. Then, by creating content for on-site & off-site locations, we can build your authority and trust level. By using various marketing tools, we can drastically improve your site’s click-through rate (CTR) and total monthly visitors. Content SEO is crucial whether you have a small local business or an international online store with hundreds or thousands of products.

User Experience (UX) Optimization: Improving the overall design and usability of the website to enhance user engagement, reduce bounce rates, and increase dwell time.
Content Creation: Developing high-quality, original content that addresses the needs and interests of the target audience and provides support to your pillar content pages. This includes blog posts, location & service area pages, articles, & infographics.
Content Marketing & Authority Building: Promoting content with well-designed marketing across various channels to attract and engage users, increasing your click-through rate (CTR), and driving more traffic to your website. You will never get your website to the first page on Google without a high CTR. Content marketing can include Google ads, social media advertising, press releases, off-site articles, and other forms of paid and unpaid marketing.

eCommerce SEO

If you have an eCommerce store on your website, then you NEED to have eCommerce SEO. When doing all the items below, we also keep the user experience in mind, which increases sales.

Product Page Optimization: Enhancing product pages with keyword-rich titles, descriptions, and high-quality images to improve visibility in search results.
Category Page Optimization: Structuring category pages with relevant content and internal linking to guide users and search engines.
Live Search: Adding an interactive live search with autofill increases on-page CTR, dwell time, and sales, while decreasing bounce rate.
Structured Data Markup: Implementing schema markup for product information, such as prices, availability, and reviews, to enhance search engine listings with rich snippets.
Google Business Profile (GBP) Product Additions: Setting up and optimizing your Google Business Profile with products from your WooCommerce site adds a whole new element to your product sales.

Amazon SEO (Amazon Product Optimization)

Most products on Amazon can benefit from optimization services. Anyone managing their content on Amazon knows how difficult, inconsistent, and non-sensical it can be. This is where we come in. We know what to do, as well as how, when, & where to do it. If you want a chance to compete with the top sellers, you need a pro on your team.

Product Content: Improving visible content elements including the title, bullet points, and description is only one small part.
Images/Video: Using enough properly sized images with the correct metadata, and picture quality plays its part. Also having a video improves your product’s chances at increased rakings.
Backend Product Info: Understanding how to create the Generic Keywords section, Key Product Features area, Canonical Tag, and the A+ content is important, but you must also understand how it can affect other elements of your listing.
Parent & Child ASIN’s: Many product owners go crazy trying to figure out why some changes only happen to certain child ASIN’s if any at all. If you have a product in many colors and sizes, you could spend hours updating one thing.
Fulfilment & Stock Levels: Do fulfilment options & stock levels effect your products rankings? The learning curve here can be very expensive and difficult to figure out just how it works.
Returned, Missing, Damaged Items: How much of your money has NOT been returned to you? Did you even know that could happen? Is this a hidden fee? We can recover much, if not all of your money that is currently lost in the system.
Strategy: Did/do you have a product launch pricing strategy? How many reviews do you need to succeed? Do you do email follow-ups? Do you do recurring posts? what about shares on social media?
Amazon Ads & Promotions: Marketing your products on Amazon can also play a roll in ranking success. We can manage your ads for you to provide greater success.
Brand Store: Do you have multiple products? Do your products fall under different categories? Did you set up a multi-page store that Amazon ranks highly and produces many of your sales? Yet another important factor for success.
A/B Testing: Are you familiar with A/B Testing?

At this point, it should be clear. You are losing a lot of sales and therefore money, by not hiring a pro to manage your Amazon Account and product optimization.

Voice Search Optimization

Nowadays, at home and even in cars, instead of using PCs, laptops, tablets, or phones to search traditionally, people are just asking Alexa, Google, Siri, Cortana, & others. This is called voice searching. You can get names of businesses in a category, phone numbers, Review ratings, locations, and even map directions.

You can simply say things like:

“Alexa, what tree removal companies service my area?”

“Google, what is the Google review rating for ‘AAA Plumbers’ located in Milwaukee?”

“Siri, get me map directions to Dr. Strange’s Office”

Voice-Friendly Content: Creating content that aligns with natural language queries typically used in voice searches.
Featured Snippets Optimization: Structuring content to be eligible for featured snippets, which are often used as voice search answers.

SEO Analytics and Reporting

Tracking things like how many people clicked on a Google ad to go to a website, then how many of those clicked on a call now button, on an SMS/text message link, to send an email, or to submit a form provides valuable information. We then analyze all the information and use it to tweak any of the SEO services we are providing. We also organize the information we gather and present it to you, our client, in an understandable way.

Competitor Analysis: Analyzing competitors’ SEO strategies to identify opportunities and threats, then adjusting the SEO strategy accordingly.
Performance Tracking: Monitoring website traffic, Google ad traffic, keyword rankings, and other key performance indicators (KPIs) using tools like Google Analytics, Google Search Console, & Google Tags.
Regular Reporting: Providing clients with detailed reports on SEO performance as well as scheduled presentations on Ad and SEO performance, including insights, recommendations, and progress updates.

A Client's Journey

Testimonial

i.Net Technologies really helped to bring our website to life. I had written and laid out 70 pages worth of copy, but didn't have the technical know-how or time to turn this paper monster into a living, moving, and visually appealing website. After reading scores of articles, skimming guidebooks, and interviewing several design companies, I felt the most comfortable with Mark's easy approach and affordable pricing. We met several times to discuss goals and a timeline. I then gathered our photos and text and made a list of other sites and elements we admired, and put it into a binder. I was thrilled to hand it off. Now, it was i.Net's turn. Within just weeks, Mark and the rest of i.Net team turned our materials into an easily navigable site that moves viewers through pages as fast as they can click. We've even had a number of people in the industry comment on how clean our site looks and that they can't believe how quickly it loads and moves.
I enjoyed our working relationship because Mark was willing to take the time to give us easy-to-understand explanations for behind-the-pages programming as well as tips on how to ensure that our site not only exists but is being seen. It was a relief to finish a project of this magnitude. My grateful appreciation goes to i.Net for not only staying within our budget and timeframe, but exceeding our expectations.

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